EMT Practice Test

1. Question Content...

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Question1: A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Pardot*'.
What action would occur in Pardot?

Question2: What happens to wait when a user paused anengagement studio and the prospect still has time remaining on the wait period.

Question3: What is the best practice when users leave the company and have assigned prospects?

Question4: What could cause standard sync actions from occurring?

Question5: What causes a sync from Salesforce to Pardot?

Question6: A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

Question7: How can a visitor convert to a prospect?

Question8: How can an action be applied to a prospect who views a specific page of a website?

Question9: When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Question10: Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Question11: What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

Question12: Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

Question13: A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What do you give as to why the actions did not occur?

Question14: What is a capability of an automation rule?

Question15: Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Question16: Why should you set a form to Always Display?

Question17: Arrange the steps to Access a Prospect Record:

Question18: What is a good default sales ready lead score?

Question19: None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Question20: What causes a sync from Salesforce to Pardot?

Question21: By default Pardot will sync with what types of accounts in Salesforce?

Question22: A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information.
What happens to the prospect?

Question23: What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Question24: An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Question25: Which Pardot asset would an Administrator create in order to collect the information form prospects who are interested in being for an upcoming product launch?

Question26: What is the main difference between automation rules and segmentation rules?

Question27: Where can the Email Usage for a Pardot account be located?

Question28: New feature alerts can be found at the top of the dashboard.

Question29: What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Question30: If a form is added to a landing page, where will the submissions be reported?

Question31: In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

Question32: LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Question33: What are the key technical items required to set up during implementation?

Question34: An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of these attendees. How should this be accomplished?

Question35: The baseline grade will show on the prospect profile at all times.

Question36: Users can be imported into Pardot

Question37: When are visitors converted to prospects?

Question38: Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

Question39: On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Question40: What is the difference between a dynamic list and a static list?

Question41: What is the expected behavior if an automation rule is NOT set to repeat?

Question42: A user needs to be able to import and export lists. What user role do you give them?

Question43: What is Lead Qualification?(select two)

Question44: A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

Question45: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question46: What factors are involved with and determine email deliverability?
(Choose 2)

Question47: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Question48: How can you send an automated email to a prospect after they fill out a form?

Question49: You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

Question50: Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Question51: A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle.
When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

Question52: LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Question53: When would a completion action on a custom redirect be triggered?

Question54: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question55: LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?

Question56: Can you tie multiple Salesforce accounts to one Pardot account?

Question57: New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and theprospects have not run through the engagement studio program before?

Question58: You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Question59: You want to export a list of prospects, but you only need the default fields. What can you use?

Question60: Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Question61: A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

Question62: What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Question63: An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

Question64: Which Salesforce field type is unsupported for syncing with Pardot?

Question65: A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

Question66: A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?

Question67: What list email or email template report deliverability metric could indicate an unverified sending domain?

Question68: Form or Form Handler? I need to be able to edit and change my form directly.

Question69: What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

Question70: An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?

Question71: A user wants to set up an automated grading model in Pardot.
Which two components are required to achieve this? Choose 2 answers

Question72: Which type of custom field can be created within Pardot?

Question73: Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Question74: Which adheres most closely to email sending best practices?

Question75: What is the difference between a visitor and a prospect?

Question76: A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Question77: If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Question78: A client submits their Pardot form to test the form's completion actions.
After they submit the form, none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?

Question79: If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

Question80: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question81: What is the process to add a prospect who visits a pricing page to a list?

Question82: A user creates a copy of Email Template A, makes changes and saves as Email Template B.
They send a list email using Email Template B.
The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question83: LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.
Which Pardot tool should they use?

Question84: A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

Question85: The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Question86: How can you delete a prospect?

Question87: Which list email report metric represents the total number of emails minus hard and soft bounces?

Question88: What is the process to add a prospect who visits a pricing page to a list?

Question89: A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.
What action will occur in Pardot?

Question90: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question91: There are absolutely no restrictions on how you assign custom users abilities.

Question92: LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

Question93: A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this?
Choose 2 answers

Question94: What would make the Salesforce connector become unverified?

Question95: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question96: A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Question97: Does an automation rule ever match a prospect more than once?

Question98: Where on a prospect record would you look to see if a prospect had registered for a webinar?

Question99: A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

Question100: Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

Question101: A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?